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Sounds Right

A music movement by UN Live, to recognize the value of nature and inspire millions of fans to take action. By simply listening to a Sounds Right track – music that features nature in songwriting or production – fans will directly protect the environment through some portion of royalties being disbursed to high-impact conservation initiatives.

  • 0.0

    million USD will be generated in music royalties and donations

  • Where
    Global
  • Focus area
    Biodiversity
  • Duration
    2023 - 2024
  • Economy
    DKK 2.8 million
Prime partner: Museum for the United Nations - UN Live
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Sounds Right aims to raise funds for nature conservation, shift perceptions of nature, and inspire a new era of environmental stewardship rooted in global agency and collective action. By crediting NATURE as an artist, music tracks under this initiative contribute to the conservation of precious ecosystems worldwide.

The theory of change focuses on three core impact goals:

  1. Raising funds
  2. Shifting Perceptions
  3. Inspiring Action

The feat NATURE playlist is out now on all streaming platforms. 
Go listen and become a fan of NATURE on Spotify.
Learn more about the initiative here.

Biodiversity Landscapes

Sounds Right will prioritize promoting nature samples from and conservation efforts in biodiversity hotspots with the highest rates of plant and animal diversity, as well as rates of endemism while ensuring a mix in geographies and biomes. These are: Madagascar and the Indian Ocean Islands, Indo-Burma, India and Myanmar, Sundaland, the Philippines, Tropical Andes, and the Atlantic Forest.  

These landscapes were determined based on a weighted analysis of the most critical landscapes, as defined by scientific research on the 36 biodiversity hotspots and key biodiversity areas. Within each of the landscapes supported, conservation partners will navigate diverse, political, economic, and local contexts. For the specific implementation of projects, UN Live is partnering with credible and highly experienced conservation partners - as well as development experts - who have in-depth expertise within the selected geographic areas. 

Objectives

  1. Release at least 10x “Feat. Nature” tracks by global music artists and 10x “Ecosystem Tracks” via promoted playlists and the Nature verified artist profile on Spotify  
  2. Generate USD 4.3m in music royalties and donations to fund high-impact conservation initiatives in the most important landscapes globally. 
  3. Launch “Nature” as an artist via a global campaign that leverages Spotify’s on-/off- platform channels and artist social media, with 41.3m individuals supported to take action.  
  4. Cement a unique partnership across music, conservation, campaigns, and acoustic ecology, providing a foundation to scale the platform and related impact.  

Launch Event at the United Nation HQs in New York